Twitter as a Relevant Business Growth Tool

Twitter is the most famous social media platforms with over 335 million users worldwide, and these users send over 500 million tweets per day. Therefore, it could be a great platform to connect with a broader audience and drive traffic to your business website.

Creating the right Twitter business account to growing Twitter followers all help you reach out to new potential customers. And if you use proper techniques, it might not cost you a dime. So, let’s see how Twitter as a marketing tool can be beneficial for your growing business.

1. Drive Traffic to Your Webpages

Your website visitors can be your returning customers, and the chances are very high. But you need to drive traffic to generate leads, and Twitter is the best tool for that purpose. You can add the link to your website in the bio, or you can even tweet randomly about your business.

Beware of not spamming your followers with all your business-oriented tweets, as this may drive them away from you. It would help if you kept a delicate balance between tweeting about your customer’s concerns and your business.

2. Boost Your SEO

Most of the time, when a person has to get their hands on a product, they are most likely to search about it on Google. Using the right keywords in your tweets and even bio can help you rank on Google, and this way, people will be able to know about your brand.

3. Reach International Audience

Would not it be great if you were able to reach international and a wider audience? Twitter has users worldwide, and your Twitter can help you get a diverse fan base. By doing so, you have a greater chance of getting recognized in the brand worldwide and competing with your competitors.

You can even research and see what hashtags your competitors are using to reach a broader audience or look for what’s trending in your niche. Using the appropriate and relevant hashtags can also help you target the right audience.

4. Deliver Customer Support and Gather Feedback

You can build a loyal customer base if they know you genuinely care about them. Responding to their DMs, tweets and their queries shows them that you are not all about making sales. For instance, Netflix has set up their Twitter account to address its users’ concerns and issues in different languages.

They even use the same account to gather feedback on further improving their services worldwide. That’s why Netflix has such a loyal fan base. Therefore, you should always be active in responding to your customers and engaging with them to develop a strong connection with them.

5. Increase Your Sales

Twitter is a free marketing tool. You have to start a cycle of word-of-mouth, and a wider audience will be able to discover you. Also, according to research, 60% of a brand’s followers tend to purchase or recommend products after following them on Twitter. Thus, it can also help you develop brand awareness and drive sales revenue by tweeting about your business and products.