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6 Tips For Designing a Startup Website

Before you even begin designing your website, you need to understand how a well-structured website affects your business’s bottom line.

Published

5 years ago

July 10, 2019

TwinzTech

Your startup website is the first step you take in building your online presence. For a brand to be successful, it must efficaciously reflect what it stands for. After all, a website is your one shot at making the best first impression. It helps customers understand your brand and how serious you are about your business.

In fact, according to a survey, 88% of respondents revealed that they are less likely to return to a website if they had a bad experience. Does this make you realize the impact a website has on your business’s quality and perceived credibility?

6 Tips for Designing a Startup Website

Website – Roadmap to Success

Before you even begin designing your site, you need to understand how a well-structured website affects your business’s bottom line. Research competitors and determine which website features are most effective and incorporate them into yours.

A poorly designed website can influence potential customers, but you can achieve remarkable success if you play your cards right. Whether you’re designing a website yourself or hiring a professional, knowing the right layout and elements can boost your startup.

How to Design a Website:

Table of Contents

1. Styling, Typography, Fonts, and Colors

By now, you must know what the homepage of your brand might look like or what font and color you need to use. If you haven’t, please take a closer look at web pages from various industries and study their styling and color themes. Choose the ones you feel reflects your brand the most.

Colors and fonts have a precise science to them. Some have a calming effect, while others are “too loud.” Whichever the case, pick a color scheme that draws consumers in rather than chasing them away.

Text and font play a significant role in elevating the structure of your website. You can try playing around with fonts, or you can hire a web developer to come up with unique and artistic designs. Also, you have a good option to choose a website design agency.

Try and incorporate the brand into visuals. Trigger the emotional side of your audience so that the webpage appeals to them. Whatever choice you make, make sure it reflects your brand and its identity.

2. Structure and Content of the Webpage

Surf the Internet and carefully look at the webpage layouts available online and see how they provide information. Don’t just look at the web page structure focus on the content and its features throughout the page.

If your website contains a lot of content, it can become too overwhelming for an audience to engage with the site. Also, if the webpage has less material and more visuals, the audience may not be satisfied. It is always a great idea to get the answers straight from the industry gurus to fix such issues. Among the top industry experts, you may also follow Melinda Bak’s Content Rules, which can go a long way to help you gain a better understanding of balancing content with visuals.

While scrolling through your web page, customers will visit the page and explore the website if the design is intriguing enough. Do customer surveys or research and continuously ask yourself what a customer might prefer to see on your website.

Structure and Content of the Webpage

Make sure you provide relevant content for your website. For instance, if you’re starting a business in fashion apparel, you must post blogs or information related to fashion trends. Put yourself in the shoes of your target audience and see if it would attract them or how would they feel about it.

Is the web content updated? Does the content offer valuable information? By asking yourself these questions, you can design a better page and make sure that it resonates with your audience.

3. Call to Action

CTA’s are spread across your webpage to make sure that you easily engage with your audience and bring them to the marketing funnel. Research industry trends, view competitors’ websites, and find where they have positioned their CTA’s and how often they prompt users to act.

Conduct website regularly audits to see if these CTA’s are performing well or not. CTAs ensure that traffic lands on your webpage.

4. Mobile Optimization

Everyone prefers using their mobile phones to scroll through a website. It’s just easy and convenient. Your web developer needs to make your site mobile-friendly regarding its design or structure and how responsive it is.

Mobile Optimization

If the customers go into your domain and something seems lagging, they will be disappointed, and it’s unlikely that they will return. So, make sure your website display has a mobile-friendly pixel width. It’s compelling and easier to navigate.

5. Cater to the Target Audience

The aim here is to determine how your competitor’s website attracts more subscribers and what channels they are using. Are they using email? Do they give any reward points in exchange for a subscription?

Email marketing is the most effective technique to promote your website. Still, you can figure out other ways depending on who your target audience is and how you can market yourself better.

6. Beta Trials are Important

Don’t start building a website to make it the last and final one. Many startups don’t even have enough budget to build a website with 15+ pages. Of course, there are category pages too. For instance, a women’s clothing website would include a homepage and category pages related to dresses, crop tops, jeans, etc.

Take it slow and test everything out. See what works and how the audience is responding to it. Don’t polish everything right away; take the time you need to develop your site.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

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Top JavaScript Libraries for Speeding Up Web Development

In this article, we can try to help coders with this tricky issue by highlighting the most popular open-source frameworks and commercial JavaScript libraries.

Published

4 years ago

November 4, 2020

TwinzTech

Top JavaScript Libraries for Speeding Up Web Development

Developing a modern web application that covers the needs of a specific business can be time-consuming, and doing it from scratch makes the whole endeavor even more challenging. JavaScript remains one of the most widely used programming languages, geared to serve both the server and client sides.

Its rich ecosystem offers a vast number of open-source frameworks and libraries that facilitate coding acceleration and help avoid unnecessary bugs.

Free JavaScript tools often have to be complemented with paid UI libraries to tackle specific development tasks with the utmost efficiency. Generally, the use of ready-made UI components in the development flow provides the following advantages:

Reducing time and monetary development costs
Making the final product more affordable for end-users (replacing expensive tools like MS Project)
Ensuring software consistency (unified design and API)

But with the abundance of available JavaScript tools, web developers frequently find it challenging to choose the right ones for their projects. This article can help coders with this tricky issue by highlighting the most popular open-source frameworks and commercial JavaScript libraries.

Open-Source JavaScript Frameworks

According to the State of Frontend 2020 survey, web developers still prefer choosing React, Vue.js, and Angular from the realm of JavaScript frameworks as their development helpers. Therefore, we’ve decided to include these well-known technologies in our review and complement this trio with the most popular CSS framework – Bootstrap.

Table of Contents

1. React

React js framework

Created and supported by the Facebook development team, React is the most requested front-end framework dedicated to building versatile and SEO-friendly web UIs. This component-based framework supports unidirectional data flow, providing enhanced control over the whole project. It makes use of the Virtual DOM to boost the UI rendering.

It is helpful for apps requiring regular updates, such as Instagram. Migrating between React versions is very simple, as the process is automated in many ways with “code mods” provided by Facebook.

2. Angular

Angular js framework

Angular JS is the most powerful and mature but, at the same time, complex JS framework. Backed by Google resources, Angular serves to building large-scale and feature-rich enterprise SPAs using HTML and TypeScript. It has a component-based architecture that increases the quality of written code and introduces two-way data binding to display info to end-users.

Utilizing a developer-friendly Angular CLI and intuitive template syntax helps to make the whole development process faster and more productive. Angular ensures the enhanced performance of apps due to a new rendering engine named Ivy being added this year in v9.0.

3. Vue.js

Vue js framework

Vue.js is the fastest-growing JavaScript framework utilized by developers to create more maintainable and testable code bases for UIs and SPAs. This lightweight (just 20KB) tool benefits from adopting the strengths of competitive technologies, namely two-way data binding (Angular) and virtual DOM (React).

When programming with Vue.js, it is possible to use JS and TypeScript equally well and take advantage of reusable components. framework’s pre-coding structure allows developers to promptly deploy the app without any negative impact on its performance. Web developers won’t have to spend much time properly learning Vue.js, thanks to its approachable nature.

4. Bootstrap

Bootstrap js framework

Bootstrap is probably the first thing that comes to mind when styling and designing responsive mobile and web apps. In simple terms, Boostrap is a mix of CSS, HTML, and JS code. This CSS framework comes with a vast array of design templates for common UI elements (buttons, forms, dropdowns, etc.) and other pre-built components that can be implemented in web projects and fully customized to match any design requirements.

Also, Boostrap provides functional themes, examples, and JS plugins to help web developers make their apps more visually compelling. There are also special Bootstrap libraries that enable developers to incorporate UI elements in applications based on Angular, React, or Vue without additional coding efforts.

Commercial JavaScript Libraries

Suppose you need ready-made tools for quickly adding complex functionalities such as Gantt charts, Schedulers, or diagrams with editing and customization capabilities to your project. In that case, it is better to consider using commercial JavaScript libraries.

Web developers who invest in commercial JS components receive a rich feature set out of the box, regular updates as well as bug fixes and emergency bug fixes, and timely outsourced technical support. Now let us review several paid JavaScript libraries and how they can help in web projects.

5. DHTMLX

DHTMLX framework

DHTMLX provides a JavaScript UI framework comprising plenty of powerful and fully customizable UI components such as Gantt chart, schedulers, Kanbans, Diagrams, spreadsheets, and many others. In terms of functionality, DHTMLX Gantt and Scheduler can be a great alternative to MS Project, Primavera, and Excel in project management apps.

All DHTMLX UI widgets are notable for modern Material design, advanced performance with a large amount of data, and extensive and straightforward API that can be quickly mastered and put to use. DHTMLX is compatible with React, Angular, and Vue.js and supports TypeScript.

6. Kendo UI

Kendo UI framework

Kendo UI is an HTML5 user interface framework intended for creating enterprise-level applications that run well in various production environments. It contains a large package (70+) of out-of-the-box UI widgets with multi-framework support that looks native on any device.

The popular MVVM feature of this UI framework ensures robust two-way data binding capabilities. Using a variety of built-in customizable themes, it is possible to adjust the look and feel of Kendo-based apps to your liking.

7. Syncfusion Essential JS 2

Syncfusion Essential JS 2

Syncfusion Essential JS 2 is a JavaScript toolkit of diverse controls (grids, charts, calendars, etc.), helping to minimize the number of third-party components required to complete an enterprise application.

Entirely written in TypeScript, all these components are modular and can be independently incorporated into any project, regardless of your JS framework choice.

Thanks to a responsive design and support for touch devices, apps developed with the Syncfusion package are rendered nicely across different platforms, thereby reaching more end-users.

8. Sencha Ext.JS

Sencha Ext JS

Ext JS is Sencha’s JavaScript framework that provides a rich set of configurable, ready-to-use components for building enterprise-grade web applications. The Sencha community also supplies many additional user extensions.

When coding with Ext JS, it is possible to use different scripting techniques, MVC/MVVM architectural patterns, and OOP concepts. The framework is complemented with various special tools that enhance your capabilities without extra manipulations in the main areas of the programming process: design, development, and testing.

Summarizing the above, we can say that all reviewed JavaScript frameworks and libraries have something helpful to offer to any web development project, and it’s up to development teams to choose the right option depending on their needs.

The commercial JS components are compatible with most of the open-source frameworks, allowing web developers to put them together in powerful toolkits for completing resource-demanding enterprise apps.