What is On-Site (On-Page) and Off-Site (Off-Page) SEO?

1. Website

A website is a collection of web pages with hypertext, hyperlinks, and hypermedia information or content which is hosted or located on a web server. It is identified with a standard domain name for example, https://www.twinztech.com/

2. Web Page

A web page is a document generally written in HyperText Markup Language (HTML) and it is a smaller part of a website that usually contains particular information. It is identified with a standard page address or page URL for example, https://www.twinztech.com/write-for-us/

3. Website or Web Page Optimization

The Process of optimizing the design & structure of the HTML source code from scratch and web pages will rank well in SERPs and also index well in natural search results.

4. Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of getting high-quality traffic to your website, which is focused on organic search engine results.

SEO is the way to optimize their websites for search engines and improve their search engine rankings. See the below difference between On-Site SEO and Off-Site SEO.

5. What is On-Site or On-Page SEO?

On-site SEO is also known as On-Page SEO. The Process of optimizing content and HTML source code of the web pages is called on-site Search Engine Optimization (SEO).

On-Site SEO is the procedure of optimizing all web pages on the website to high ranking and gain more relevant traffic from search engines. On-Site search engine optimization is managed by you or the coding on your website or web page. Examples of On-Site SEO include HTML code, metadata (tags), good content with links and keywords, Heading tags, alt text of images, etc.

On-Page SEO is the procedure of optimizing particular web pages on a website to achieve high ranking and gain more relevant traffic from search engines.

6. On-Page SEO Ranking Factors

On-site optimization has a greater impact on search engine Ranking. It can rank higher on the Search Engine Results Page (SERPs).

1. Page Title Tag

2. Meta Title and Description

3. SEO Meta Tags (Refresh, viewport, robots & social meta tags )

4. Site URLs structure (permalinks structure)

5. Good content with keywords and links (internal and external links)

6. Images with alt text

7. Page Heading tags (h1, h2, h3, h4, h5 & h6)

8. Order and unorder list tags (UL & OL)

9. Call to action

The above are the following main areas of the web page (On-site) optimization.

See examples of rich and poorly optimized on-site web pages.

7. What is Off-Site or Off-Page SEO?

Off-site SEO is also known as off-page SEO. The Process of optimizing can impact the position of a website in the search engine results page (SERPs), and it can perform outside the boundaries of your website. Such an optimization is called on-site Search Engine Optimization (SEO).

In SEO, off-Site optimization will affect your Website or Web page indexes in natural search results. off-Site SEO is not managed by you or the coding on your website or web page. It will involve improving traffic and page rank on the Search Engine Results Page (SERPs).

Many people compare off-site SEO with link building, but it is not only that.

There are:

• Link Building
• Social Media Marketing
• Social Bookmarking

A website needs high quality, and useful backlinks are possible to have from other websites. It is possible to have mentions on social media such as (Facebook likes, tweets, Pins, shares, followers, etc.) and it is possible to bookmark and share among social communities of friendly users.

8. Link Building

Link building is one of the most important and effective off-Page SEO Techniques. Building external links outside the boundaries of your website may be an attempt to gather as many likes and votes as possible, and you can also bypass your competitors and rank higher on google.

9. Social Media Marketing

Social Media Marketing is one of the off-site SEO techniques. It is part of link building but building links on outside popular social media sites. The links from social media get more traffic and the page ranks higher on Search engines.

The links from social media sites are “no follow” links, but this does not mean that they do not have any value. The proper configuration of social media profiles can also boost and improve SEO rankings.

10. Social Bookmarking

Social bookmarking is one of the off-site SEO techniques, but it is not accessible, and it used to be in the past, But it is still one of the right ways to get more traffic to your website. You can also find sites like reddit.com, stumbleupon.com, delicious.com, etc. that are used to promote your content on social communities.

11. Conclusion:

Similar way Off-site SEO is as important as on-site SEO. Your website needs both techniques to get more traffic and page rank higher on SERPs.

Helpful Resources:

1. 16 Best (free) AMP – (Accelerated Mobile Pages) WordPress Plugins

2. 16 Best Free SEO WordPress plugins for your Blogs & websites

3. What is Canonicalization? and Cross-Domain Content Duplication

4. What are On-Site (On-Page) and Off-Site (Off-Page) SEO?

5. What is HTTPS or HTTP Secure?