Internal Communication – Doing Research and Creating a Clear Objective And Plan

Creating a healthy organization is essential to start and run a business successfully. You have to unify and engage your workforce in a joint mission. This is much more possible to achieve when you have a reliable two-way internal communications plan and feature-rich internal communication software. To make sure that your internal communication is efficient and focused, you have to perfect your domestic communication plan. You have to utilize all available avenues of communication. This can offer many benefits for your employees and your organization as a whole.

Serious employees are always passionate and proactive. If you recognize and appreciate their work, they love to contribute to their jobs if they know how their work fits in the mission of the company. Let them understand the purpose of their work. Doing so will help them in understanding that their contribution is valued. When your organization is facing some challenges or problems, make your employees a part of the actual dialogue on the challenge. This can inspire your employees for higher engagement.

This, as a result, can make your employees happier and involve them reduce employee attrition, and therefore also save money on training new employees. Happy employees are always more productive. Good internal communications have also been shown to boost the bottom line for businesses. It is not a difficult task to accomplish. All you need is an excellent domestic communication plan partnered with useful internal intranet software.

1. Research Your Plan

First of all, you need to know where you want to go and then devise a plan. There has to be an action plan. You need to understand where your organization is now and where you want to go.

It takes energy and commitment to adopt and implement a new internal communication plan. It would help if you involved all the key stakeholders in the planning process. Your employees are the key stakeholders. Learn how your employees want to communicate internally. After all, they are going to share most of the information.

It is essential to survey their thoughts. This will produce yourself with a larger picture. You should also consider focus groups and dig deeper into the challenges you’re facing at present. If you are using some internal communication tools, analyze them. To make improvements, you need to find problems. See if you need to invest in internal communication software. This will help you in having a system in place.

2. Create Clear Objectives and Plan

Once you have completed your research, it’s time to set clear objectives and create a clear plan to achieve those objectives. Your research leaves you with raw data. You need to analyze and use this information to identify and set internal communication aims and create a plan to achieve these aims. In addition to the usual planning for setting actionable objectives, responsibilities, deadlines, and timelines, it takes a team to create a plan. All team members have to agree on clear outcomes.

You need to define your internal communication plan in measurable objectives.

• What do you want to achieve with this plan?
• When will you be able to measure your goals?
• How will these measurable objectives help?

It would help if you had a SMART plan

S – Specific
M – Measured
A – Attainable
R – Realistic
T – Timely

Though it is essential to have a smart strategy, however, this is not the only thing you need. You need to choose the right one from available internal communication platforms. Choosing internal communication software should also be a part of the planning. Your communication much depends on your internal communication software.