What is AWS Partnership?

There are 3-tiered benefits of becoming an AWS partner: select tier, advanced tier, and premium tier. The chosen level has access to Educate Job Board, APN Marketing central, APN Badge Manager, Partner Solutions Resources, and Partner Development Resources.

The other benefits include applying for ACE & AWS Solution Provider & Service Delivery Programs, discounted training, POA funding, and promotional credits.

The advanced tier benefits include Market Development Funds (MDF), APN MDF funding, and promotions. The premier tier benefits provide additional promotional credit, joint case studies, and event sponsorship packages for AWS partner India.

Currently, AWS partnership is available in India by applying at Coimbatore, Pune, Hyderabad, Delhi, Bangalore, Chennai, and Mumbai.

The partnership enables easier access of the products to various niche customers; this includes academic institutions, startups, customer service representatives, solutions architects, digital-native businesses, and independent software vendors.

The partnership plays an essential role in the country’s economy by being the source of e-commerce platforms and video games. Other growing places of product usage include farming, education, and transportation.

How To Become AWS Partner?

Becoming an AWS partner in India is done through a 3-step verification system.

1. The Initiation Factors

This step has a certain number of factors that will be looked into.

a. Product And Fee

While applying for the partnership network, the merchant can either have a start-up or a business; there must be at least one active product representing the commerce in the market. On applying to become an AWS partner in India, the merchant will be required to pay a certain sum.

The payment amount varies in different jurisdictions; in India, the merchant will have to pay an annual fee of 2500 USD. The sum will be credited back and extra credits to the account on successful registration via AWS credits.

b. Certification And Signature

The organization’s qualification relies on the capability of its representatives; thus, at least one of the board members who are representing the company should be certified for AWS technical knowledge by any recognized institute. The partner will be required to sign an NDA to proceed further.

c. Responses And References

The authorization will move forward with the reference of at least one public customer. An average satisfaction response will be collected from five people, and they can be a person or a company.

2. The Paths

The partner will have the liberty to choose a “partner path”; this path includes software, hardware, services, training, and distribution. Each approach serves a particular purpose, and thus the partner can choose as per their organization’s specialization.

For example, if the partner decides the path of the service, they will be authorized to provide consultations and VAT product re-sales. If the partner chooses to become an AWS partner in India to provide training, they will become an official training partner.

3. Recognition And Rewards

After successful recognition, the partner will be officially recognized as a service provider and thus would gain rewards; this includes gaining AWS expertise, earning partner badges, financial funding benefits, and validating offerings. The partner will be equipped to gain benefits from various programs to sell the product.

Conclusion

Becoming an AWS partner is beneficial for both the partner and the customers; the partners can gain financial and exposure benefits. The customers can quickly access the software and the merchant’s products.