Stand Out From The Crowd With These Eight Video Promotion Ideas

You may be well aware that video is one of the top-performing content for Video Promotion Ideas. Thus, you may often find yourself shelling out a large sum to produce promotional videos for your business.

It is a huge task to create content that requires multiple steps such as pre-production, planning and development, shooting, post-production editing, and graphics and final edit after revisions.

This lengthy process makes it seem like the end video is the ultimate means to attract audiences and customers. But, you can utilize your video through several other platforms to reach out to more people.

You should not restrict your promotional methods by solely putting the video up on the website or showcasing it at an exclusive event. Instead, you may increase your audience by implementing these eight helpful ideas of video promotion listed below.

1. Posts Natively On Social Media

Social media has become a significantly powerful tool for promoting your marketing content. You should not limit your posts only to promotional texts and photos. Posting your videos natively on social media can generate a massive audience for your business or organization.

Social media platforms like Facebook, Twitter, Instagram show videos posted natively more frequently than embedded videos. Hence, you should avoid cross-posting an embedded link of your video on other social platforms.

Moreover, videos displayed natively can use the in-built auto-play function of these platforms. This strategy can help promote your videos more effectively.

2. Make A Teaser

If you aim to gain more on-site traffic, you can take advantage of a teaser. A teaser or shortened version of your video posted on a social media platform can lead to the audience’s conversion. Conversion happens when the link added with the teaser takes the audience to the full video posted on the business website.

A teaser can also act as a strong call for action. You can use an intro maker to create these short yet captivating videos to draw more audiences.

3. Optimize Your Video

The traffic and competition on the web are tremendous. Only posting videos may not always bring a positive impact. Hence you need to optimize your videos for search engines. There are several methods to optimize your videos. You can start by inserting a transcript into your videos.

The video transcript provides access to a broader audience, and at the same time, it makes the video more scrapable by the search bots.

Insert an appealing and relevant thumbnail to optimize your video further and craft an engaging title and meta description. While embedding the video on your website or blog, make sure that the rest of the page is optimized for SEO and relevant to the video. Avoid inserting the video in multiple places too. Adding subtitles to your video may not apply to SEO but can still be helpful. By doing so, you can assist those with hearing difficulties and those who prefer watching videos on mute.

These practices can positively impact your video promotion, and you can easily stand out from the crowd.

4. Invite For Participation

You can promote your video further by inviting influencers. Using your email or social media, you can send them an invitation to participate in the video promotion. Include your video links in the message.

A credible influencer has established audiences who pay attention to their content. You can find such an influential figure passionate about your business or product to endorse your video.

When the influencers share your video content, it leads to the transference of the audience. Thus you can get an influencer’s powerful advocacy to a broader audience to promote your video.

5. Run Promotional Campaign

Running a promotional video campaign helps you communicate with the target audience about your business. You can show your services and products to potential customers following this technique. Most platforms like YouTube, Facebook, Instagram, LinkedIn, and Twitter provide options to run video promotions.

To deploy a successful video campaign, you need to understand your audience better. You can call for action on the video advertising campaign by resonating with the audience’s needs, and an online video editor can get you started with a promotional video campaign.

6. Send Prospecting Emails

Including your video while sending prospecting emails is another helpful idea for promotion. It would help if you had your prospect list ready after skimming through your marketing email lists. Send your videos to your potential customer or audience who might benefit from them.

You may also send your event videos to people who could not join to increase your audience for the next event or product launch. You may share a particular promo video of products with your old and prospective clients. After all, instead of plain-text emails, including videos, it increases the chance of audience engagement and provides new business opportunities.

7. Adapt For Multipurpose

Apart from posting the video on social media platforms and your website, you may want to use it in any space possible. The dynamic nature of video content makes it usable in multiple places, and the landing page can greet the audience with an informative and engaging video.

You may add your video thumbnail in the signature area of a text mail. A follow-up email may as well become a spot for promoting videos.

8. Attach Share Button

While posting your Video Promotion Ideas on social media platforms or your website, you should remember to attach the share buttons. These share buttons make it easier for the viewer or the website visitor to share your video with their relations and connections across platforms.

Sharing, in turn, allows your video to reach new audiences and generate new customers back to your business. Most often, video content is posted without this simple social sharing tool. Make sure to attach the share button while promoting your video content.

Undoubtedly promotional strategies vary depending on the business model. Even then, you may apply some of these video promotion tactics to stand out from the crowd. When combined with conventional approaches, these ideas can generate the best possible market for your business.