4 Tips To Leverage Your Content Optimization

Did you know that reports suggest that there’s an average of 3,000 blog posts published every minute, 24/7? Because of this extremely high volume of posts competing for viewership, it takes exceptional skills to have your content viewed and read by a significant number of people.

That’s where content optimization comes in very handy. It’s a way of writing content that produces quality and stable output. Search engines then confidently present it to Internet users, and readers can read your content and take the desired actions.

Here are four tips for leveraging your content optimization:

1. Use Relevant Keywords

SEO or search engine optimization is perhaps the essential part of content optimization. The typical behaviour of web users is searching for whatever information they need using search engines. These platforms use complex algorithms to present to the user several sites that contain related information.

The search results are usually ranked from the most relevant to the least appropriate. It’s said that a majority of Internet surfers usually only visit sites listed on the first page of search results. To have your website appear in this coveted position, your content has to be keyword-rich.

It all starts with keyword research. You must know the exact words that your potential readers use when looking for information online. Once you have formed a concrete list of these keywords, you need to include them seamlessly in your content.

Approaching this manually isn’t advisable. You may want to use different online tools to help you improve your writing for SEO. Such devices come with advantages such as:

• Ability to see how your content scores against other similar articles on the Internet;
• Ability to make suggestions on how to add depth and substance to your content;
• Advice on the core topics you should cover on a particular subject; and,
• Warnings on keyword stuffing and content over-optimization.

2. Monitor Your Keyword Performance

After writing a keyword-rich article, it’s in your best interest to monitor the performance of your paper and see whether your efforts are paying off. An intelligent SEO writing assistant may be helpful by sending you a keyword ranking report every week, fortnight, or month. Such periodical reports help you track key content metrics such as:

• The keywords responsible for driving the most readers to your website;
• Each keyword’s performance in terms of traffic and impressions;
• Keywords that are no longer bringing you traffic as they used to; and,
• SEO mistakes like several pages ranking for the exact keywords.

Such detailed performance data helps you tweak your content strategy for the better.

3. Improve Readability

Once the search engines convince Internet browsers to visit your web page, you must ensure that they stay and read your content. You don’t want a situation where readers get disinterested at first glance in your content.

Follow these guidelines to ensure your content is readable:

• Use simple words that even a fifth-grader student can understand. Using a ton of complex industry-specific jargon and high-level language may drive away potential customers.
• Make your sentences are short, preferably containing an average of 10 words. This makes your thoughts easy to follow and understand. Long sentences are said to be challenging to read. Your readers may not get the message you’re trying to get across.
• Use a simple font type and size that’s legible and easy to read. Don’t let your readers struggle to see the words.
• Make your paragraphs as short as possible.
• Break up and group your paragraphs using relevant section headings.
• Let your readers ‘breathe’ by including as much white space as possible in your content.
• Use bulleted or numbered lists to outline essential points.
• Call attention to more important pieces of information by highlighting them in bold and italicizing relevant phrases.
• Use illustrations, optimized photos, graphs, and screenshots to break up the text.

The more readable your content is, the more time your readers will ultimately spend on your website. This can lead to search engines deeming your content informative and thus increases your search engine ranking.

4. Improve Your Social Media Presence

The more social signals you have, the higher search engines evaluate your content as credible, thus improving your page ranking.

To proceed with this, ask yourself the following questions:

• How many people typically share a given post on your website?
• Is your referral traffic from your social media handles sizable?
• Do your posts attract many likes and comments?
• Do you respond to comments on social media and your website?
• Do you have social media sharing buttons on your website?

Having solid social proof enables even more people to read your content. This can be achieved by having a harmonized plan to manage your website and social media platforms.

To Sum It Up

Content optimization isn’t rocket science. You can learn and implement on your website for your content to reach a wider audience. If you’re looking for in-depth and concrete solutions for your content needs, contacting an SEO expert would be the best move to take.