How to Use SMS Marketing to Grow Your Business

SMS marketing is a tried-and-tested way of growing a business. By reaching out directly to your customers, you offer a powerful way to prove your personality as a business and convert leads into money for your company.

If you are thinking of using bulk SMS messaging to grow your business or already have a text marketing strategy in place, but it’s not as successful as you thought it would be, this guide offers a complete overview of how to implement it correctly so your business can thrive.

1. Send Out Great Offers

If you have an offer that you want your customers to know about, please let them know. The more reasonable the offer, the more likely they are want to make use of it. Also, time the request properly, so the deal only lasts for the rest of the day or the week.

The reason for doing this is to lend a greater sense of urgency to your message. If it is merely open-ended, the customer will have less impetus to take advantage and may forget about it entirely.

Additionally, make sure not to send out too many offers, as this will make you look desperate in your client base’s eyes. Concerning advice on how to grow your business, avail yourself of the services of SMS marketing company tatango.com.

2. Personalize Your Messages

Keeping it personal allows the customer to feel that they are directly spoken to. Most consultants would recommend that personalizing communication is an essential part of doing business.

It is crucial to do your business analysis first and learn a bit about your customer before getting in touch with them, including their age, gender, preferences, and customer history.

You will be able to tailor your message directly to them. Then for them to feel like they have a say in the process:

3. Allow Two-Way Marketing

One of the typical irritating parts of an SMS message from many companies is that they cannot reply or say anything. Allow the possibility for two-way marketing so that the customer can respond with their concerns and feel like they have a say in how they communicate with the business.

You will be surprised by how a genuine concern can then be converted into a paying customer, just by listening to what they have to say and reassure them about your product’s power and availability. It is worth hiring a member of staff just for this purpose.

4. Allow Them to Opt-Out

This might seem counter-intuitive, but if you give a customer the option to opt out of receiving messages, you are showing that you respect their time.

An opt-out option should be straightforward for them to do, such as texting one word to a dedicated number that immediately allows them to stop receiving texts.

Not making it easy for them to opt-out will reduce your trust rating, which will badly affect your business over the long run. This may also be a legal requirement.