Best Practices for Integrating Micro Videos into Your Content Marketing Strategy

Micro videos are short video clips that can be used to offer information on a wide variety of topics quickly. They’re engaging and shareable with today’s consumers – who tend to have limited attention spans – and they’re perfect if you’re looking to accomplish a lot in a little bit of time.

A micro-video can be used for any number of purposes, but one of the best uses is a quick explanation for concepts that may be difficult to understand. For example, suppose you’re attempting to explain what a company does but don’t have time for a full-length video. In that case, a micro video can quickly fill in the blanks by offering advice and information on the topic without going too much into detail.

To make the most out of your micro-videos, consider these tips:

1. Keep Your Videos Under 3 Minutes

Micro videos should be short and to the point, so make sure you’re limiting your videos to around one or two minutes. You can use longer videos if they offer additional details, but all your primary micro-video content should be kept under three minutes.

To keep your videos short, make the content concise and on-topic. Also, keep in mind that longer videos often require a higher production investment. If you’re going for an effortless look, it may be best to stick with a more bite-sized video instead.

Don’t be afraid to use micro-videos to discuss concepts your customers may struggle with. By providing concise and easy-to-understand explanations, you can help them better understand your brand and what you have to offer without going overboard.

2. Make Your Videos Mobile Friendly

A great way to ensure that your videos are shareable is to make them easy to watch on the go. If you’re uploading micro-video content to social media or your website, check out the video dimensions before publishing anything.

Videos have different aspect ratios based on where they’ll be viewed, so consider how your videos will appear on each distribution channel before uploading.

Other mobile-friendly tips include:

• Shorten your video’s URL with a link-shortening service (examples: Bitly, TinyURL, and ShortURL).
• Use annotations to make it easy for viewers to share the video on their preferred social media platform.
• Use a right-aligned image with your video’s title and call to action, which will be visible when the viewer zooms in.

3. Use the Best Screen Recording Software

Regardless of whether you upload your videos to social media or use them for other purposes, they must be high quality. A great way to ensure this is by creating screen recordings using the best software available.

Most screen recording software will give you essential tools like video length and file size options, but some may also allow you to adjust other factors like video quality. This is important to keep in mind if you’re going for a professional look.

Micro videos aren’t going to require a lot of extra work on your end, so there’s no requirement to pay an excessive amount for additional features you probably won’t use. If you can find a reliable and affordable option that does what you need to do, go for it!

4. Use Different Video Types

While short videos are great, you can also take advantage of additional video types. For example, include a mix of how-to videos, Q&As with experts in your industry, and testimonials from happy customers to make sure that you’re covering all your bases.

Other video ideas include:

• “Getting-To-Know You” videos that give customers a chance to let their guard down and get to know your brand
• Outliner videos that quickly list the details of your value proposition without going too in-depth
• Prompt response videos that allow you to provide real-time information about current events or other timely subjects

The more video types you offer, the better. Use these concepts as a jumping-off point and consider what would be most helpful for your audience based on where they’re at in their buying process and what challenges they may be facing.

Diversifying your video content also gives your audience a better idea of the type of valuable content you offer, and it may even encourage them to subscribe.

Micro video content is not meant to replace full-length video offerings, and it’s best used as an additional resource for consumers who want bite-sized information. However, if you implement these tips, your micro-videos can serve as an effective tool in your content marketing strategy. They’ll provide the type of value that builds trust, creates engagement, and results in sales.