Individualized Marketing for Brands to Gain Popularity when Compared to Personalized Marketing

E-commerce ventures or any company doing business online need to think of strategies for making their business tick. For their online portals, effective storytelling and the use of influencers are key to making things happen for startups and SMEs.

Due to budget constraints, they can’t spend lavishly on marketing and hence have to contend with the above-mentioned strategies to make things happen. Finding new ways to entice their customers is what companies must look forward to, and that’s precisely what I will discuss here.

Personalized marketing is a marketing strategy that companies use to deliver product offerings to customers. However, without proper branding for a product, there is not much you can do. Just starting a business in Dubai is not enough, as you need to think out of the box in this concern. Businesses need to take this aspect very seriously as cutthroat competition can make their task of running a business smoothly extremely difficult.

Marketers use data analysis and digital technology to make sure they send the right message to their audience targeting customers according to their specific buying habits. But nowadays, individualized marketing is the best way to attract a target audience as it is the most effective strategy now. Let me elaborate on this point of view in detail now.

1. Individualized Marketing: What it is All about?

Several digital channels create a kind of clutter that makes it tough to stand out in a saturated marketplace. A unique approach needs to be adopted as to why marketers now use individualized marketing. One good reason is now marketers have adopted this strategy because they expect brands to deliver real-time and relevant messages in this concern. That’s why SEO in Dubai for many companies is a real thing for all the success they need.

A survey by Teradata and Forbes of more than 300 marketing leaders in major enterprises worldwide concluded that individualized marketing is working in favor of marketers and assisting them quickly in gaining market position. The result was not that surprising as 80% of the marketers stated that the Individualized market is now a top priority for their companies. But only half of them were able to execute the strategy, with only 43% of them able to deliver the individualized strategy for their customers.

2. Closing the Gap between Strategy and Execution

Individualized business is essentially the process of building experiences with current and potential customers. It is not based on regular customer segmentation but by reserving a self on their way of variety in a consonant and proper way. It requires marketers to recognize and know the customer as a self. The next step is to quickly and easily adapt to each customer’s changing needs and then execute the marketing initiatives at a personal level.

A simple yet powerful quote from a Product Manager working for Convidera GmbH is, “Individualized Selling is not about selling. It’s about forming a connection with the client.” This is exactly why individualized marketing can make a brand work wonders for the company.

An agile marketing process is the basis of individualized marketing. Brands’ journey from mass media to small targeted groups or individualized marketing has been a long but fruitful one for marketers and business owners. The following 2 aspects define how this is turning into something great both for the marketers and the consumers.

3. Practicing Marketing Agility

If you think that agility nowadays is just a buzzword, any campaigns now need the attention of their potential customers to reach them and engage with them. Without the right systems in place, the whole practice could be in jeopardy. All the technology, processes, and people are included in the system, which I am referring to, and without them, the chances of executing successful and eventually profitable buying tactics are very low.

The study attended by Teradata shared the best methods to measure your marketing agility level. Also, you need to monitor the three aspects mentioned below for making this a reality.

• Speed-to-market (i.e., the efficiency with which you drive campaigns)
• On-time completion of marketing projects
• Customer focus (i.e., flexible approach to making changes on the fly when a customer needs change)

If I ask you how many of you can make your team more agile? In the survey, 45% of respondents came up with technology and cited it as a critical factor in the success of their organizations’ agile marketing efforts. But it’s also a fact that 33% of the respondents reported that “process and organization” are the most critical factors to better agility and thus must be given importance.

4. Generating Connected Interactions

It is quite evident from the current marketing scenario that a vast reach of broadcast media is still very appealing to brand marketers. Marketers see the different channels complementing each other for a well-received campaign by the target market. Combining regular telecast marketing methods and online technology utilizes the individual choices that each channel offers and makes combined tactics more successful.

Using multiple media forms is one way to target specific segments and get the highest ROI. Social media platforms are one of the fastest ways to get the desired results after implementing the right strategy.

With 98% of marketers saying that they no longer make a clear distinction between offline and online marketing, there are still 40 % of organizations that have integrated both disciplines and are reaping the benefits of Individualized Marketing as a result.

5. Managing Data to Get the Attendant Step: Individualized Marketing

As stated earlier, there is a huge opportunity to interact with customers in the form of multiple media forms, most notably social media platforms; it needs to be done with simplicity, clarity, and alignment through various channels.

This will not only result in creating a fascinating customer experience but also gather valuable data, and meaningful insights. These insights include getting the client’s needs and working in real-time to match the operational conditions to fulfill that desire.

6. Final Word

Individualized marketing is shaping the way companies use strategies to woo their potential customers. It has paved a new way for them to reach their customers in a better way and specifically target customers with an individualized approach. That’s why personalized marketing is getting relegated to the backseat, with more companies adopting individualized marketing approaches to target their potential customers more efficiently and effectively.

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