How to get the best from your marketing strategies

Whether you have an in-house team of marketing specialists of your own or you are calling in professional businesses to help you and your business get the most out of a new product launch, you are going to need to work out how you want your business and your products or services to be portrayed and what result you are expecting to achieve.

With this in mind, you must listen to the advice given to you by those that work within the marketing sector rather than feeling that you know best. It is essential to analyze your results when they happen so that any tweaks and adjustments can be made. This will allow you to ascertain which methods you are using are working and which ones aren’t.

1. Set obtainable targets

When thinking about your marketing strategies and how you would like them to play out, it is essential that you set achievable targets rather than constantly falling short. Indeed, taking your marketing one step at a time rather than aiming high can have your business gaining more sales and getting far better overall results as your focus will be on the target in front of you rather than on the goal in the distance.

It is a good idea to make sure that you know your target market and that your strategies are aimed solely at them. For instance, targeting the wrong keywords may put your products in front of a larger audience, but if none of them are interested in what you are selling, you are just wasting your efforts and money.

2. Support your teams with software

With this being said, your marketing teams will need to have the correct level of support from their software to work together on the projects at hand and reach the desired goal.

For instance, giving them access to Brandfolder would enable them to get their best work done together regardless of where they are stationed or their time zones.

You will also find that the right software (Digital Asset Management software) will enable your teams to get your on-brand campaign compliant and up and running faster than usual, in more conventional ways.

3. Use traditional methods as well as modern methods.

You may feel that the old traditional marketing methods have long been forgotten due to being replaced by the modern methods, which work far better and faster. To a certain extent, this may be true; however, you will find those different people behave in various ways, and some prefer the old traditional ways and are, therefore, much more responsive. Traditional methods involve leaflet drops, newspaper and magazine adverts, and radio advertising, to name a few.

You do not want to rule out the modern ways of marketing such as SEO (which is far better left to the professionals, rather than someone that does not know what they are doing and could cost your business handsomely for absolutely no additional sales whatsoever), social media posts, PPC (pay per click advertising) and affiliates.

It is better to cater to everyone within your target market rather than a percentage.

4. The critical role swag can play.

You may be surprised to know that company swag can play a large part in your marketing campaigns, whether you are looking to give products away to your existing customers when they order with you or whether you are looking to entice new customers in with the offer of receiving freebies with each order that they place over a specific monitory value.

When using company swag, you will have to make sure that the products are of good value and are not cheap, flimsy, or poorly made, as it will reflect badly on your business even if the swag items are have nothing to do with the services or products that you offer.

It is also essential to ensure that whichever items you are giving as swag items are useable and desirable. There is no point in giving items out that will never be used. Some businesses will put your business name, logo, or anything you want on the swag items. You will need to take full advantage of this, making sure that any lettering is visible as this will be advertising your business or your products or services to whoever happens to see it.

If initially, you want to keep your swag items close to home, then handing out items to your employees such as hoodies, sweatshirts, jackets, and bags could go a long way to getting your business known within your local community. You may even want to set these items up as a form of uniform or as employee incentives to win for unusual behavior, output, or customer service.

Many different items come under the heading of company swag and not just the items mentioned above; there are also various hats, cooler bags, drinks bottles, and gadgets. The list goes on.

5. Offer discounts for enticement

There are many different ways you can offer discounts, and they do not have to come straight off of the bat. For instance, you could offer discounts on purchases over a certain threshold or even a discount on the customer’s second order if that order is placed before a specific date. You may feel, however, that swag items are not for you or your company but are interested in the option of offering discounts for enticing customers, whether new or old.

Many businesses offer discounts to customers who have recommended their business and products to friends and family who have then placed an order. This is an excellent way of growing a customer base without having to do vast amounts of marketing; they are getting their customers to do their marketing for them.