Facebook Ads vs Google AdWords

Many businesses use both Facebook Ads and Google AdWords. In our opinion, they are the best advertising platforms to expand business globally. When it comes to search engine usage, Google is the most popular search engine around; it has been serving more than 40,000 searchers per second.

Google Adwords network takes approximately 33% of digital ad revenue globally. On the other hand, Facebook has over 1.18 billion active users every day.

1. What are Google Ads?

Google Ads are called Google AdWords. It’s a PPC (Pay-Per-Click) marketing network that tracks advertisements funded by businesses. These advertisements appear on the Google website in the search results or other websites using Display Network or Search Partners of Google.

Search Networks are fundamental to Google Ads. It allows businesses to advertise their business information, like their services or the products they sell. Users who are constantly searching for services or products can easily view an advertisement placed in Google Ads.

Using the related keywords, you can search in the Search Network. Choose the keywords related to your business or product, and when the user searches for a product or service using the keyword, they will activate an ad that appears on the SERPs.

If the user is interested, they can click on the link and get the required information. Whenever the user clicks on an ad, the advertising has to pay a certain amount of money.

This process is called “Pay-Per-Click” marketing. You will give each keyword a “Max CPC,” informing Google how much you want to pay when a user clicks on the business ad.

Mainly, the goal of marketing on Google is to get existing or new customers to your business website who are constantly searching and actively looking for the service or product you provide.

2. What are Facebook Ads?

Similar to Google, Facebook Ads are paid ads that – you guessed it – appear on Facebook. Facebook Ads also works similar to Google; the users who click on the ads get paid by the business advertiser.

You can also choose to pay per 1000 impressions if you wish. With Facebook Ads, you don’t have keywords as you do with Google. Instead, you can narrow down your audience by their interests. For example, if you own a gym, you can only target people interested in health and fitness.

Facebook Ads can show up in various places like:

• Instagram Newsfeed
• Facebook Newsfeed
• Video Feeds
• Facebook Marketplace
• Messenger Inbox
• Right-hand Column

Facebook is considered highly competitive over the years as it has a large number of active users monthly compared to any other social media platform. That is why Facebook is creating prime space for a range of businesses to promote their business on Facebook.

What’s best for your business will depend on the type of product or service you are providing and your audience’s demographic and age. Some businesses will find a better return from Google Adwords, while others, Facebook, will be a better option.  The best option is to test and measure the results or seek a qualified digital agency like Increaseo.

Conclusion:

When it comes to spending your money to promote your business, it can be challenging to know what to do. Do you choose Google Ads? Do you choose Facebook Ads? The good news is Facebook ads, and Google AdWords are good options that can help you get more visitors to your website. Ideally, you’d use a combination of the two!