How to do the digital marketing of your online store in the right way

Today, online stores are at the summit of their popularity. Every other youngster wants to get into this mode of business. However, many such stores fade away from the scene much early than their owners anticipate. One of the major reasons for this is that entrepreneurs don’t know digital marketing strategies to uplift their businesses.

Following are a few proven methods of digital marketing, which will surely help to enhance your sales:

1. Take the helping hand from social media influencers

Social media is packed with influencers having millions of followers. The biggest advantage of collaborating with an influential figure is that it gives credibility to your products. Their huge fan-following leaves no room in peoples’ minds to be skeptical about your brand. Talking about numbers, nearly 40 percent of consumers admit that their purchases are the result of a single tweet from an influential personality.

That’s about the reach. Relevance is equally important. So while cherrypicking an influencer, you should also see what kind of products they promote. If someone has an amazing reach but does not specialize in promoting products like yours, you better move on to someone else.

2. Start building an email list

Nobody can question the impact of social media marketing campaigns, but email marketing has not lost its luster. Emails come with their perks. In fact, with recent automation features, it has become a vital weapon of marketing. That’s exactly why the number of email users is all set to touch a whopping 4.3 billion by 2022.

Unlike social media, email gives the space to connect with the user on a personal level. For example, you can write a beautiful message on the birthday or wedding anniversary of customers with a special discount. Many find this gesture moving.

You can also send a fair proportion of traffic to your website by adding the URL in the emails. There is no doubt that the advantages of email are multifold, which is what makes this medium a viable tool to market an online store.

3. Use Google AdWords for advertisement

Exploiting Google Ads is one of the best ways to get maximum ROI on marketing campaigns. Through this platform, you can publish advertisements on almost every page that shows up in Google search results.

The beauty of Adwords is that it goes beyond texts. For example, if you own an online leather jacket store, you can display their pictures using AdWords. It will enable browsers from all over the world to see your products.

4. Focus on videos

Without a doubt, text and pictures have their share of attracting people. But nothing beats videos. Videos take marketing to the next level, and that’s exactly why they are termed the king of digital marketing. This is not an empty claim. Here is the proof: about 80 percent of people admit that watching a video before buying a product gives them confidence.

Here are a few key points that you should bear in mind before posting a video. Following them will end up skyrocketing the sales of your online store.

• Videos should always be concise and to the point. People watch videos primarily to save time, so there is no point in dragging them. Ideally, a video should not be more than the duration of a few minutes
• They should be of high quality. All your hard work can go in vain if the quality of your video is poor
• Select subtitles wisely. It should complement the content shown in the video
• Make full use of animations. It will give your videos a unique look

5. Share customer reviews

Hardly anything influences purchasing decisions as much as customer reviews do. A vast majority of people entertain customer reviews before stopping by a particular brand. That’s why reviews have become an important part of marketing strategy today.

So make it a point to share positive feedback from customers. Some people would be impressed by fast delivery, others by the quality of your product or even the professional logo design of your online store. Make it all count by posting it on the timeline of all social media networks.

6. Join Facebook groups

Facebook groups are an amazing place to promote your e-commerce business. There are two ways of doing so. Either create a group of your own or find groups that are suitable to market your products. Though digital market experts suggest that one should join an already existing group because there will be a readymade audience waiting to pounce on your brand.

7. Start writing guest blogs

Guest blogging has been around for a while, and it’s doing a decent job for marketers. In guest blogging, you write for somebody else’s website, and if the website happens to be of a good reputation, it adds to the credibility of your store.

If you provide valuable content, most bloggers will also allow you to add the link to your store in the blog. However, don’t merely succumb to the popularity of a website. Remember, relevance is key. So write a blog that goes in line with your niche. Guest blogging is a go-to channel for folks having limited resources in the tank.

8. Schedule posts at optimal times

What is the use of sharing valuable posts when nobody is even watching them? Many marketers don’t ponder this question. They just blindly indulge in the rat race of sharing.

Smart entrepreneurs tend to do it slightly differently from the rest. They schedule their posts at optimal times. These are the times when more people are active on social media and, as a result, posts are likely to get more engagements than usual times.

9. Optimize product names and descriptions

When it comes to optimization, you should keep your creativity in check. Optimize the names as they are. Don’t ever flirt with them. However, you can afford to be a bit creative with product descriptions.

Conclusion

Just like any other business, online stores also don’t reach their potential if there are lapses in their marketing. Be aware, you will never be able to upscale sales of your e-commerce site unless you execute the above-mentioned digital marketing methods.

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