The Role of AI in Digital Marketing | Artificial Intelligence (AI) | Marketing, Business

The rage of social media has led to the emergence of social networking. With that, the competition to engage the audience on online platforms and entice them has become fierce. Brands are adopting novel strategies to enhance customer experience and increase brand value.

The advent of technology and a myriad of innovations has reinvented the marketing industry. Amongst many, artificial intelligence and augmented reality are an integral part of the digital marketing landscape. AI and its applications have not left any sector untouched, and its forms are far beyond mundane.

Let’s understand its role in digital marketing:

1. Chatbots

It’s a real test of patience when you want to reach out to customer executives, and your call is long-awaited in the queue. One, you end up wasting a lot of time waiting, and two; it affects the brand’s or company’s image.

Kudos to the power of AI, semantic recognition, language processing, and voice conversion technology led to the development of chatbots to enhance the customer experience. Now, customers can get quick resolutions and responses.

Chatbots can seem more human-like and answer customer’s queries, track and fulfill orders, and also help solve simple issues. The primary benefit of these bots is that they are available round the clock for customers, which can increase satisfaction overall.

Moreover, bots can cater to multiple customers at a time, hence switching from traditional one-to-one consumer service. You can get information in real-time and get assistance even during non-office hours, thus making chatbots efficient.

2. Customer relationship management (CRM)

CRMs are data repositories of an organization. It is one of the most sought after software that facilitates businesses to aggregate and interpret data on a centralized platform. The integration of CRM with AI has enhanced its efficiency and amplified its abilities.

Besides centralizing disparate customer databases, AI also eliminates the need for manual data entry for employees, saving a lot of their time.

Using smart technology, AI can perform sentiment analysis and analyze conversations and assess customer’s emotional states. This helps them give appropriate reverts to customers. What’s more? AI can also detect data irregularities, duplicates, and other errors that compromise the CRM data and can impact customer relations.

Not only makes it help employees, but it also helps marketers manage their creative talent pool who primarily drives the sales using a Professional Services Automation platform, which sync customer data and enables the right teams to collaborate towards improved engagement.

3. Search engine optimization (SEO)

AI is a dynamic and continuously advancing machine designed to classify, channelize, and exhibit the data in a way that is most likely to meet the customers’ needs.

The applications of AI in SEO go beyond simple keyword phrases. AI can generate data insights and find patterns in large sets of data in real-time. Not only does AI help you create new content according to search results, but it also enables you to optimize the existing ones to rank higher.

AI is also deployed to streamline the process of creating pillar pages and topic cluster creation. AI can power your page rankings and even help you develop cohesive strategies.

Furthermore, AI excels in analyzing the integrity of a website. For instance, if a site fails to implement white-hat SEO strategies, AI can send alerts to the browser and ban the website. Hence, from increasing your page ranking to checking the integrity of your site, AI has it all.

4. Personalized recommendations

Finding your phone filled with ads of the same commodities you looked for from an e-commerce platform? It’s all Artificial Intelligence. AI is not just about maintaining a data repository and personalizing customer experience on experience.

It’s also about predicting the behavior of new and existing customers. Leveraging predictive analytics, AI allows marketers to extract information from data and utilize the same to interpret purchase trends and also consumer’s behavior patterns.

By analyzing customer’s location, device, past interaction, and demographics, AI can help you display personalized content to users. Using data management platforms, AI’s ability to extract information about the users is not limited to just your site but across the internet.

This paves the way for you to follow the potential leads and eliminate those who are unlikely to convert. Hence AI makes sales forecasting more efficient and lets you strategize to increase profitability.

5. Enhanced shopping experience

It’s tiresome to wait in the long queues of trial rooms at shopping malls. AI and augmented reality have addressed this problem as well. To enhance the shopping experience and to help customers avoid those queues and efforts of trying on clothes, AI provides them with virtual fitting rooms.

In stores with these rooms, customers can stand right in front of a screen and camera. When they do this, they see their virtual version and can try multiple products.

This enhances the shopping experience unimaginably. Technology knows no bounds. With the development of virtual trial rooms, AI eliminated the need to put extra effort into trying the products, thereby saving a lot of time and preventing endless queues.

6. Over to you!

Digital marketing has transformed with the integration of AI in it. From addressing their issues using chatbots to personalizing their experience, AI has it all. Over the years, it will continue to grow and will not slow down.

Leveraging AI and its applications in digital marketing will reduce costs, automate mundane expenses, and increase revenue for your business, helping you grow and outstand in the industry. Client processes in times of disruption. Follow his work here.