How Using AR and VR Can Improve Customer Experience

Technology is evolving at a crazy pace. What was one tech yesterday that can change overnight and turn into something much better? Not only this but new gadgets and gizmos are hitting the shelves every day. AR and VR are amongst the technologies that have attracted the most attention in the past few years.

After all, they have so much potential, and there’s hardly a person out there who didn’t imagine stepping inside a virtual world. But AR and VR offer much more than just entertainment. These techs will also revolutionize the way we shop. Their role in customer experience will be huge, and here are some of the most significant changes they’re about to bring.

1. General customer experience

The best way to attract many customers is to show them that your product or service works. In some industries, demonstrating product effectiveness isn’t tough. But what about the industries such as the protective equipment industry? If they wanted to give their customers a glance at how their products work, they’d have to simulate an entire emergency.

There’s no need to say how costly and difficult that would be. Luckily, technologies such as AR and VR are bringing changes, and companies in more industries will showcase their products at best. Companies that sell protective equipment can take potential customers into a virtual world where they can test the equipment before purchasing it.

Similarly, eCommerce can give shoppers a chance to try on clothes or jewelry in virtual reality. While these techs still aren’t widely used to improve the overall customer experience, we might get to see it happen soon.

2. AR user manuals

We’ve all experienced it. You buy a gadget or appliance only to have no idea how to use it. Luckily, these things come with user manuals and find how the product works. But what if we told you AR technology could take these manuals to an entirely new level?

Let’s say you’ve bought a brand new car and you’ve got a bulky manual with it. Studying that manual could take hours, and you might still have no idea how some parts of your vehicle work.

With an AR user manual, all you have to do is point your smart device at a part of the car, and you get all the additional information about that part. Giants like Hyundai are already implementing this technology, and more car manufacturers will do it in the future. AR manuals make operating just any device more comfortable, but that’s not all.

They allow companies to offer customer support even once the customer takes the product home. This results in improved customer loyalty and a better brand image.

3. New and improved graphics

VR has been around for quite some time. While this tech is still in its infancy, we’ve already got to see it improve a lot. VR is closely related to the gaming industry, and it’s easy to assume why. Gamers have always wanted to take the gameplay to the next level and hop into virtual worlds.

As soon as the first VR headsets appeared, players started playing in virtual reality. To keep them happy, game developers have to work on continually improving graphics in their virtual existence. Some of the newest VR games to hit the market, such as Half-Life: Alyx and Archangel: Hellfire, come with absolutely amazing graphics.

Similarly, companies in the iGaming sector have been creating even better VR casinos and attracting more players. Slots and other casino games now come with better graphics and ultimately uplift the user experience. As the VR technology improves, we’ll get to see even better virtual worlds await for players. Therefore, it’s safe to say that VR gaming will boom in the next few years.

4. Better customer interaction

Many online shoppers need some help. Most eCommerce companies rely on chatbots to provide the help customers need. While this tech gets the job done, eCommerce companies still want to improve customer experience and secure more sales.

This is why we might soon get to see VR shop assistants replace chatbots and become a part of the online shopping experience. According to some reports, these shop assistants may arrive as early as 2025.

Moreover, they’ll immediately find their role in all industries. The technology is extremely dynamic. Just imagine browsing real estate online and having a virtual agent show you around. Or think about trying on clothes and having a virtual shop assistant help you.

As soon as this tech arrives, it’ll take customer experience across all industries to the next level. Soon enough, all companies will have to include it in their operations to remain competitive.

5. The bottom line

AR and VR technologies are continually growing, and they have the potential to change all aspects of our everyday lives. They’ll turn shopping into a more enjoyable experience, and more people will start visiting virtual and augmented worlds. The sky is the limit for these technologies, and we’ll have to wait and see how much they’ll advance in the future.